Archive for November, 2010|
Monday, November 29th, 2010
You’re passionate and revved up about having your own business. The clients are lined up, your workload is maxed out, and now you’re at a crucial point. You want to expand the business. Only one problem. Your resources are maxed out too.
Until now, you’ve likely been enjoying the adrenaline rush of being the decision-maker, the order-taker, the service provider, the marketer, and the money maker. But to survive and stay competitive, you have to grow the business. And that means more time and more money you’ll need to spend to stay on top in the marketplace. So what do you do?
According to Business Weekly magazine, here are some suggestions:
Step #1: Give up some control. Delegating small tasks frees you up for the bigger ones that need more focus.
Step #2: Take smaller steps. Accomplish a few things each day, not a laundry list of over-ambitious tasks. This allows you to complete them right away.
Step #3: Be resourceful and innovative. Enlist the help of student interns or professionals interested in bartering services with you. Sign up for webinars and business seminars attended by other business owners.
Step #4: Maintain your focus. Many people will try to sell you services that don’t improve your bottom line. Take on only services that are vital to the day-to-day operations of your business. Team up with other likeminded business owners to form an effective group purchasing power.
Step #5: Promote your business inexpensively. Instead of traditional advertising, find other ways to market your product/service. Attend a business networking event where you have an opportunity to exchange business cards, services and ideas that put your company at the forefront of the marketplace.
Taking your business to the next level comes with challenges. But a little creativity, drive, and ingenuity will yield results in a cost-efficient and often more effective way….simply because you’ve worked hard to find solutions that increase your revenue and decrease your costs!
Monday, November 1st, 2010
So you know networking is important for your small-medium sized business; but do you know how to network effectively?
Networking is key to promoting your business, finding leads, marketing yourself, and drawing referrals… yet most of the time it isn’t done correctly. I often hear people tell me “Nobody I met can use my services!” or “None of these people can help me” … what they fail to forget is NETWORKING IS NOT ONLY ABOUT YOU! It’s about each other, and developing a relationship that provides mutual benefits. The person you meet may not be able to help you right off the bat, but who knows when they’ll know someone that can help you.
Networking is like a marriage to some extent. You get to know each other, develop trust, gain credibility, and then support each other through thick and thin. When was the last time you met someone at one event and decided it was time to tie the knot? It’s a process!
So to help you in your journey in business networking & relationship marketing here are 10 Commandments I came across that can make you a better networker:
- Thou shalt drop the “what is in it for me?” attitude.
- Thou shalt listen.
- Thou shalt build a relationship.
- Thou shalt give the first referral.
- Thou shalt not tell others of the referral you require; thou shalt “show them” with a story.
- Thou shalt be specific of the type of referral.
- Thou shalt reciprocate when appropriate.
- Thou shalt participate in the network executive, functions, and network time.
- Thou shalt thank the person who gave a referral.
- Thou shalt follow up on the referral within 24 hours.
Read the full article here: http://bit.ly/bVzyKA
Tags: Building Relationships, Business Networking, Business Relationships, Commandments
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