How to warm up the business when it’s cold outside!
Was your company on fire last year? Did you make record-breaking sales and take on new clients who reallyunderstood your product or service? Or did business fizzle out, slow down, or go into hibernation? Were you tired, blank, or financially concerned?
Some good news came last week from a survey (released by the Bank of Canada), of senior loan officers at the chartered banks. According to Diane Buckner, Small Business reporter for CBC News online, previous tight lending practices of the recession have loosened up. It’s now cheaper and easier for small companies to get financed. That’s one option. Another is to ramp things up and set aside some time (even an hour!) for 2011strategic planning.
Whether you warm up those leads that have gone cold, leverage your current client projects for new ones, or solicit new business, it’s time to kick-start the company! 2011could be YOUR year to break loose from the doldrums of being hit with the entrepreneurial “I NEED TO MAKE MORE MONEY!” virus!
Tips for getting YOUR business in shape for 2011:
- Get focussed. Review, analyze, and improve your product or service before you sell it. Make your company message clear and valuable for potential clients.
- Organize your leads: Make a list of your BOSS Connections, contacts from your social media networks (LinkedIn or Facebook), friends, and family who may need your service or product. Contact people you know first because the relationship is already there and there’s a good chance the trust is too.
- Budget your time. Schedule phone, Skype or in-person meetings no more than once or twice a week. Getting conversations started prepares you to fill up your client pipeline. Remember, all clients are ready to do business at different times.
- Be a marketer. Polish up and freshen up your marketing materials. Be a pumped up ambassador for your company. Potential clients latch onto business leaders who are passionate about what they do and usually do a great job.
Business always goes in cycles. But with some thought, planning, and proactive legwork, you’ll heat things up and once again celebrate the warmth of being your own boss.
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