Take a look at this TED talk that challenges us to look at the "WHY" of your business before pushing your "WHAT" …
BOSS THOUGHTS…
Getting people to slot machines online “buy” into your philosophy is integral in the development of your business. Helping customers understand where you”re coming from before being sold on what you offer creates an immediate sense of trust. Capitalize on this emotional connection and watch the wonders that genuineness, authenticity, and integrity create!
BOSS REFLECTION QUESTIONS…
Ask yourself,
- Why do I believe in my business? – Others won”t believe in your business if you don”t!
- What need is my business alleviating? - Most businesses are there for a reason, so explain it!
- What do I love most about my business? - Love what you do and others will too!
“Purpose is what gives life a meaning."
~ Charles H. Perkhurst
Tags: Believe, Business Philosophy, Buy In, WHY
Other Posts
« The Similarities Between Owning a Business and Golf… | BOSS Business Tip #1: Website Spring Cleaning! »
One Response to “Looking at the "WHY"”
|Leave a Reply
Good Post.
I really like the inverting of the usual communication process, starting with “why I do this” vs “what I’m selling”
thanks, b