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Is Multi-tasking A Thing of the Past?

Tuesday, December 7th, 2010

“I’m a multi-tasker!”

That was once the coolest and most valuable line job-seekers included in their cover letters when applying for jobs. But that’s so 1990s!

Today, with a significant increase in the number of self-employed professionals, multi-tasking has taken on a whole new dimension. And in most cases, it’s not really something to brag about. According to many business leaders and career experts, multi-tasking reduces productivity rather than enhances it.

Bruce Weinstein from Bloomberg Businessweek says multi-tasking today is so complex that many professionals lose their focus on what’s really important to their business. Whether that’s making money, acquiring more clients, and selling more products or services, Weinstein says “technological advances that once seemed so liberating [have] become oppressive.”

He suggests that it’s time to stop the multi-tasking madness: put down the iPod or Blackberry and pay attention to the task at hand. Today’s computers make it so easy to seamlessly switch from one program, window and tab to the other, making it possible to answer emails, research, invoice and build spreadsheets without pausing for a coffee break. But the more you do, the tougher it is to focus on one activity.

BOSS Director, John Sanchez implements a system he calls Mission Control to maintain his focus and manage everything. Here are his steps for prioritizing tasks:

Step #1: Download information from your brain.

Step #2: Compile a TO DO list and prioritize everything.

Step #3: Schedule each task into your calendar, delegate, and follow-up with other tasks.

Step #4: Get rid of tasks you are not going to do and communicate that. He says “it’s okay to say no when it’s warranted.”

Knowing HOW to do multiple things is fine, but it’s even better to focus on what you do best and filter out the rest.

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